News & Insights 26 October 2009

LYs to appear in national ad campaign

The bus driving through Piccadilly Circus (Chris is at the front next to the saxophonist)

***UPDATE: check out the T-Mobile East London Jam feat. The Lightyears! Click here***

The Lightyears are appearing in several T-Mobile adverts broadcast nationwide over the coming weeks.

If you’ve seen any of the company’s recent campaign – “What Would You Do With Free Texts For Life?” – you’ll probably have noticed the one where the curly-haired chap vows to start a superband (watch it here). Well, it turns out that we’re in that superband.

So far this has involved jamming with thirty other musicians in a warehouse loft, kicking up a storm in a pub in Oxford and cruising round central London in an open-top bus with cellists, trumpeters, saxophonists, singers, guitarists, bass players, drummers, percussionists and cheerleaders and performing to crowds of startled onlookers in Piccadilly Circus, Mayfair and Soho. You can check out some photos from the bus-tour here.

The first adverts were recently aired during primetime commercial breaks on ITV1. Keep your eyes peeled!

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