News & Insights 30 October 2012

New free download at Project LYs

The Lightyears, chillin' lakeside. Boo-yakasha. (That's right, boo-yakasha. You get me?)Back in July we launched Project Lightyears, a multimedia micro-site designed to spread the word about the band far and wide across this good green earth.

Since then, with your help, we’ve racked up over 70,000 views. Thanks everyone! This also means that a new target has been unlocked, and we’ve decided to give away a preview recording of One Way Or The Other, which was one of the first tracks to come out of our writing sessions for the new album. We recorded the song live on the banks of Lake Grasmere in Cumbria back in September, using a basic set-up powered by a car battery (surprising a few ramblers in the process), and in fact some of you will already have seen the video on YouTube.

We wanted you to be able to take the song away and listen to it, so we’ve extracted the audio and made it available for free download at Project LYs. And if N-Dubz make urban pop, then we’re definitely spearheading a movement in hardcore rural music – because if you listen carefully to this track, you can actually hear the lake in the background. John Craven would fill his pants.

Our ultimate aim with Project Lightyears is to reach 10 million views, and while this is still some way off, word is spreading to far-flung corners of the earth and momentum is gathering (you may remember that our videos are particularly popular in Turkey, and in fact during the last thirty days we’ve had one lone viewer in Guadeloupe – if you’re that person and you’re reading this, make yourself known to me and I’ll write you a song… no joke). Thanks again for all your support!

Watch the video for One Way Or The Other below – or download the track for free by visiting Project Lightyears.

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