News & Insights 9 October 2009

The Lightyears join a superband

That's me. You know, the dude with the hair.

A couple of weeks ago, a curly-haired musician named Josh Ward (who we’ve played with a few times in the past and who has been known to wake up on our kitchen floor after Lightyears parties in a sticky puddle of champagne dressed like a sheep) was stopped in the street and asked by a camera crew what he would do if he was given free text messages for life.
Josh’s reply was simple: “I’d text all my musician friends and form a superband”.
Today, readers, The Lightyears joined that superband.
Earlier this evening we took part in an enormous jamming session in a warehouse in East London with around 40 other musicians. It was filmed by T-Mobile as part of their new ad campaign (a brainchild of Saatchi & Saatchi) and will soon be appearing on television screens across the country.
As I happened to be the person who wrote the jam that was filmed for the final advert, I’m likely to feature in the advert quite a lot. Just as well I dressed up for the occasion eh?! You’ll probably recognise me if you see the ad because I’ll be wearing the same outfit I donned for our recent performance at Wembley Stadium (the one Danny quipped made me look like I was “out of My Chemical Romance”).
Nobody really seems to know which direction this whole “superband” idea is heading in, but I have a feeling it’s going to keep on getting bigger…. stay tuned for more!

A couple of weeks ago, a curly-haired musician named Josh Ward (who we’ve played with a few times in the past and who has been known to wake up on our kitchen floor after Lightyears parties in a sticky puddle of champagne dressed like a sheep) was stopped in the street and asked by a camera crew what he would do if he was given free text messages for life.

Josh’s reply was simple: “I’d text all my musician friends and form a superband”.

Today, readers, The Lightyears joined that superband.

Earlier this evening we took part in an enormous jamming session in a warehouse in East London with around 40 other musicians. It was filmed by T-Mobile as part of their new ad campaign and will soon be appearing on television screens across the country.

As I happened to be the person who wrote the jam that was filmed for the final advert, I’m likely to feature in the advert quite a lot. Just as well I dressed up for the occasion eh?! You’ll probably recognise me if you see the ad because I’ll be wearing the same outfit I donned for our recent performance at Wembley Stadium (the one Danny quipped made me look like I was “out of My Chemical Romance”).

Nobody really seems to know which direction this whole “superband” idea is heading in, but I have a feeling it’s going to keep on getting bigger…. stay tuned for more!

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